June 25, 2019
Johnson Lambert Wins AAM-MAA Integrated Branding Award
On June 10, 2019, the Association for Accounting Marketing (AAM) awarded the winners of the Marketing Achievement Awards (MAA) at the annual AAM-MAA Awards Reception at AICPA ENGAGE in Las Vegas, Nevada, where Johnson Lambert was recognized as the branding category award winner for best Integrated Branding Programs: Budget below $99,999!
Johnson Lambert offers uniquely niche-focused solutions and our professionals provide audit, tax, and advisory services in a way that adds value without adding many of the costs associated with working with a larger firm. Our new collateral was designed to showcase that we are an innovative firm with a cohesive message, in a clear, modern aesthetic.
Johnson Lambert’s marketing team was able to present the new brand and aesthetic that fully embodies the culture and value of the firm. From January to September 2018, Johnson Lambert worked with a design and branding consultant, Kym Abrams Design, to examine our brand and aesthetic to evaluate if we were appropriately positioned in the market. Together we were able to create a fresh, sleek, and sophisticated new brand to better represent who we are as a firm. This new style clearly shows that Johnson Lambert is: Professional + Approachable. Sophisticated + Collegial. Hardworking + Smart.